Amazon, the e-commerce giant, is likely to roll out a new ad-supported video service that will be separate from its current $99-a-year Prime membership, which includes a video service, according to the New York Post. This service is similar to something Wall Street Journal reported earlier in March which was later denied by Amazon.
“If they do an ad-supported service, they will decouple it from Prime and that is a Netflix killer,” Wedbush Securities analyst Michael Pachter said. “It won’t be $99 a year.” Pachter suggested Amazon would undercut Netflix’s current monthly price of $7.99.
Any such service which is being offered at a lower price will post a serious challenge to streaming rivals such as Hulu and Netflix
Source: New York Post